Seeing this topic, tell me, what was the first thing that came to your mind? Or let’s start with this-why does this lady keep writing about sustainability?
At 180 Degrees Consulting Lund, we are passionate about social impact which is one of the major reasons for our consulting services. Sustainability is one of the vital ways to impact our environment and yes, we will keep talking about sustainability, social impact, consulting, social services, promotion, and support of non-profit organizations.
Check here to see some of the projects we are working on in creating a more sustainable future.
To create more awareness about making our present and future more sustainable, I wrote on the topic of SLOW FASHION. To have a concept called ‘Slow Fashion’ means that there is another concept called ‘Fast Fashion’, right? Fast Fashion is a topic for some other time. The following are some of the questions that people ask on this topic:
What is Slow Fashion?
Slow Fashion is the opposite of Fast Fashion and it simply means ‘Sustainable Fashion’. Slow fashion refers to a slow movement of fashion; such that fashion is made considering the people and the environment, that is, an environment-friendly fashion. Slow fashion encourages local production of clothes with the use of eco-friendly materials. It deals with the use and reuse of clothes to promote a sustainable environment.
A Sneak Peek into Slow Fashion’s History
According to Wikipedia & Filosofiala, the term ‘Slow Fashion’ was first coined in 2007 by Journalist Kate Fletcher; it was used in her article in the British publication ‘The Ecologist’. However, the idea of Slow Fashion was widely spread because an article titled ‘Overdressed: The Shockingly High Cost of Cheap Clothing’ was published by Elizabeth Cline; this created more awareness about the dangers of fast fashion.
Why Slow Fashion?
I would say the next important thing for us to know as long as we know what Slow Fashion means, is its importance. As humans, we will never do something unless we identify the need for it and its benefits. So let’s dive straight into the need for Slow Fashion in our world:
Fashion can turn ugly considering how it pollutes our water supply, causes overconsumption, and tend to exploit those in the industry and most importantly, its negative effect on sustainability and climate change (due to greenhouse-gas emission). However, Slow Fashion is our chance to ensure all these are minimally reduced to the barest minimum. Therefore, it is our responsibility to do this together. Are you willing to promote Slow Fashion?
CHALLENGE/ACTION POINT: Be more conscious and deliberate about your fashion, clothes and disposal of garments!!!
QUESTION: Do you know about the Slow Food Movement?
If any other questions come to mind outside the ones addressed above, kindly ask in the comment section and I will be glad to answer them in the next episode. Thank you.
The next episode will be on Fast Fashion vs Slow Fashion, how you can contribute your quota to Slow Fashion, how it can be adopted in developed and developing countries among other subsections to come. Watch out!!!
Master student in Media and Communication at Lund University. The author holds a bachelor’s degree in Mass Communication Studies from the University of Ilorin. Titilope is an Editorial Director at 180 Degrees Consulting Lund.